Negotiation is Win - Win, not Win - Lose
You really want to succeed in a negotiation and really want to get what you want and have strong long term relations... Then you must think win - win.
You have to put yourself in the shoes of the other party and ask yourself, if I were him or her... what would my biggest interest or concern be?
Found it.. great... then develop some middel ground terms where you can help the other party what they would want and you also get what you want... So what is it that we want?
Yup, that is what we call value... Anyone of us is only interested in value... and value differes from one person to another .. and even from one moment to another for the same person..
What are your value criteria... drop my a blog !!